Privacy & Security

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.amatalife.com (the “Site”). 

PM Concepts LLC ("we" / "us") is the sole owner of the information collected on this website. We collect personally identifiable information from users at several different points on our site to process orders and fulfill customer service needs.

We are committed to respecting your privacy. We use the information we collect to process orders and to provide a more personalized shopping experience. We will not sell or disclose any information that identifies you to a third party. In addition, when you place an order with PM Concepts your personal information and credit card information are safe. Please read on for more details about our privacy policy. By using our site, you agree to the terms of this privacy policy.

Personal Information We Collect

This website is not intended for use by individuals under the age of 18, and we do not knowingly collect personally identifiable information (:PII) from anyone under the age of 18. In the European Union (“EU”), the processing of personal identifiable data is governed by the General Data Protection Regulation 2016/679 (:GDPR”). PM Concepts complies with its obligations under GDPR by keeping PEE up to date, and by ensuring that appropriate technical measures are in place to protect PII. The legal bases for PM Concepts’ processing activities include processing such information as necessary to comply with our contractual obligations, compliance with our legal obligations,protecting the safety of our employees, guests and others, for our legitimate business interests, and pursuant to your consent. When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

If you purchase a product or service from us, we will request certain personally identifiable information from you on our order pages. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, and expiration date), otherwise we cannot process your order. We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you. Also, all purchases and credit card transactions sent thru www.amatalife.com are private and secure. We use industry standard encryption on all sensitive data communicated through the website.

We collect personal information not only to fulfill your order, but also to make our services easier for you to use. We use this information for internal purposes, such as studying customers' preferences and improving the customer experience. We may also use your information to contact you about your account or your purchase, and also for promotional purposes. We will only share your personal information with companies that perform services for us, such as fulfilling orders, delivering packages, processing credit card payments, providing customer service and other similar functions. Such companies may have access to your personal information in order to perform their roles, but they may not disclose your information for other purposes.

We may share aggregate web site usage information with marketing partners and affiliates. This does not identify individual users and is used only for statistical analysis. We reserve the right to disclose your personal information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process.

The security of your personal information is important to us. When you enter sensitive information (such as credit card number) on our order forms, we encrypt that information using standard industry encryption techniques. We follow accepted industry standards to protect the personal information submitted to us, both during transmission, and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our site, please contact us as indicated below.

You may be a subscriber to our newsletters. Also, we may occasionally send you information on special offers, promotions or product updates. If you ever decide you no longer wish to receive these communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication, or by contacting customer service at 800-760-9090.

Cookies and other technologies are files that are stored on a user's computer for record-keeping purposes, and such storage is a practice that is widely used. We may use cookies and other technologies to collect anonymous information about how you use this site by setting and accessing cookies on your computer. These cookies track information such as how often you visit our site, what pages you view, and where you go after you leave our site. The cookies are not connected to your personal information. Depending upon your choice of web browser, you may have an option to disable cookies. Disabling the cookie feature may or may not have an impact on the function of the site, depending upon which browser you are using. We may use tracking technologies for many of the purposes described above, in addition to allowing our service providers to track visitor traffic and actions on our Website. Third party service providers, including Facebook, may use Tracking Technologies to collect or receive information from our Website and elsewhere on the internet and use that information to provide measurement services and targeted advertisements.

This site may contain links to other sites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other sites. This privacy statement applies only to information collected by this site. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information.

If you are a customer, and in particular, if you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us as indicated in the Contact Us section below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to the United States.

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate. We reserve the right to modify this privacy statement at any time.

If you have questions about our privacy practices, would like to update or correct personal data that we have on file, or if you would like to make a complaint, please contact us by email at vitality@amatalife.com, or via mail using the details provided below: 

PM Concepts LLC 
Attn: Privacy Compliance Officer 
12 Portland Street 
Yarmouth, ME 04096